The Greenbrier: Casino Club Opening Gala

Challenge

The Greenbrier sought to introduce its new Casino Club on a national stage while honoring the history, prestige and distinctive character of the legendary West Virginia resort. The challenge was to create an opening celebration with the star power, spectacle and media appeal to capture attention well beyond the region, while elevating The Greenbrier as a premier destination for the affluent, elite and passionate golf enthusiast. At the same time, the launch offered an opportunity to redefine perceptions of West Virginia and position The Greenbrier on the national luxury travel map. With casino gaming now legal in West Virginia and direct air access bringing guests closer to the resort, The Greenbrier had a compelling story to tell: a legendary American destination where championship golf, luxury hospitality, entertainment and gaming converge.

Solution

Flying Television brought high-wattage Hollywood glamour to the opening of The Greenbrier Resort’s new Casino Club in West Virginia. In addition to securing scores of celebrity guests, Flying Television produced the extravaganza, creating spectacular custom elements befitting the grandeur of the location and the festivities.