Case Study
samsung North America

CHALLENGE

When Samsung Electronics was ready to debut their new Galaxy Note 10.1, a hybrid between a tablet and a laptop that would compete with the iPad, they knew they needed to create a launch event that would make a splash.

Team

John Doe
Jan Smith
David Andrews

solution

Armed with a new product that has the ability to view multiple screens at once, FTV set out to match appropriate talent with this new device. Fashion designer Zac Posen and Great Gatsby director Baz Luhrmann, were both brought in to represent the fashion and entertainment industries and host the festivities. Next, FTV booked press-worthy TV stars including Debra Messing and Tracy Morgan, then rounded out the guest list with young fashionable starlets including Anna Kendrick, Kelly Osbourne & Camilla Belle. As a linchpin, FTV secured model-of-the-moment Kate Upton to attend as well.

outcome

Over 20 celebrities attended the Samsung Galaxy Note 10.1 Launch fueling press coverage to 336 million impressions. The Wall Street Journal ran a full page feature on the event and the new product, while The New York Post and The Daily News went head-to-head with multiple day coverage. Additional coverage included E! News, Extra!, Vogue, Elle, Glamour, US Weekly and New York Magazine among others.

“Working with Flying Television was one of the best decisions we ever made. They made our lives so much easier and helped get our brand the recognition it needed to take us to the next level. I can’t imagine not working with the team from FTV now, as they have become a crucial part of our business.”

– VP Operations, National Signing Day

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Case Study samsung North America