Las Vegas Projects

Challenge

Since our inception, Las Vegas nightlife appearances and performances have been at the core of FTV’s success. Many industry insiders credit FTV founder and CEO, Lori Levine, for creating the nightclub appearance model. More recently, when famed Las Vegas mega-hotel, the Wynn, decided to launch their new lounge/restaurants, Andrea’s at the Wynn and Intrigue, of course they turned to FTV to procure the celebrities. Kate Hudson, Olivia Culpo, Lauren Conrad, and Vanessa Hudgens all graced the opening weekend red carpet. Ne-Yo performed for a packed crowd that also included Rihanna.

Solution

For the opening of Black Tap Craft Beer & Burgers at the Venetian, FTV once again looked to bring in top talent. Katie Holmes sipped signature “CrazyShakes” for photo opportunities and mingled with fans and hotel guests.

Outcome

At the opening for On the Record at the Park MGM, FTV turned to our other favorite Kate, Kate Beckinsale, to inaugurate the new nighttime hot spot. Club-goers hung out with Kate and her friends in the relaxed speakeasy parlor while photographers captured the scene creating worldwide press the following morning.