Good Housekeeping Magazine’s Shine On!

Challenge

To spotlight Good Housekeeping’s landmark 125th anniversary, Flying Television created a one-night only gala event and variety show. Shine On! Celebrating Women Making History was born.

Solution

With celebrities including Meryl Streep, Aretha Franklin, Jessica Simpson, Kristen Bell, Hilary Duff, Nora Ephron and Martha Stewart lending their support, Shine On! generated more than a quarter billion media impressions.

Outcome

The success was so overwhelming Flying Television turned what would have been a one-time-only show into an annual event.

For year two, Flying Television brought back Meryl Streep and a new crop of talent including Gwyneth Paltrow, Goldie Hawn, Christy Turlington, Rebecca Romijn, Ashley Tisdale, Camilla Belle, Ali Larter, and Eve, who wrote and performed an original song especially inspired by the show.