American Heart Association: Red Dress Collection

Challenge

Since 2004, fashion and entertainment’s most familiar faces have joined together in February to model crimson frocks in the Red Dress Collection fashion show.

Solution

As a continued strategic partner since it’s inception, Flying Television recruits celebrities in lieu of models to strut their stuff on the runway while bringing awareness to the fact that heart disease is the #1 cause of death for women. This marquee event is always the highlight of February Fashion Week. FTV has helped to usher the franchise into its 15th anniversary by overseeing celebrity booking and brokering as well as casting, musical performances, scripting, show production, red carpet, back of house production and wardrobe.