College Signing Day | Flying Television

Challenge

Launched during her time in the White House, and continued still today, College Signing Day has become a marquis event for Mrs. Michelle Obama and the Flying Television team. What started as part of Mrs. Obama’s Reach Higher initiative while she was still in the White House has turned into a powerful annual rally for college-bound seniors across the country.

Solution

FTV works hand-in-hand with Mrs. Obama’s team to ensure all students are encouraged and uplifted by the number of celebrities that come out each year to show support for these educational achievements.

Outcome

The higher-education focused project continues to grow and draw momentum every year with repeat support from A-list talent including Robert DeNiro, Melissa McCarthy, Julianna Margulies, Allison Williams, Karlie Kloss, Zendaya and more. To date, over XXX celebrities have participated in this historic event.